StrideUp in a Year: 2025

2025 was a year of significant progress for StrideUp.

We reached key milestones across the business, from major financial achievements and the launch of new products to growing our team, expanding our community, and refreshing how we show up digitally. Alongside this, we continued to build strong connections with customers, partners and organisations who share our values, strengthening our role in helping halal homeownership grow in the UK.

As the year comes to a close, this is our moment to reflect on what we’ve built, what we’ve learned, and the firm foundations we’re carrying forward.

Unlocking homeownership journeys

In 2025, thousands of people launched their homeownership journey with a Decision in Principle (DIP) with StrideUp, taking a key first step toward owning their home.

Each DIP reflects growing awareness that faith-aligned home finance is possible in the UK. For many, it marked the point at which they began actively exploring a halal path to owning a home.

We’re proud to have supported so many customers at this early and important stage of their journey.

Recognised by Sifted

This year, StrideUp was recognised by Sifted as one of the fastest-growing fintechs in the UK, Ireland and Europe.

In 2025, we were ranked:

We were also the only Islamic finance company included on the list. This recognition highlights growing confidence in values-aligned finance and the increasing relevance of our model as we continue to scale.

RMBS: A landmark milestone

2025 marked one of the most pivotal milestones in StrideUp’s journey with the completion of Meridian Funding 2025-1, our first £308m Residential Mortgage-Backed Securities (RMBS) deal.

This was the first public shariah-compliant RMBS issued by a non-bank lender in the UK, a pivotal step forward not only for StrideUp, but for the wider Islamic finance ecosystem.

The deal bolsters our long-term funding capability and strengthens our ability to help more households access halal homeownership in a sustainable way.

Read more about what RMBS means for StrideUp

Launching buy-to-let

In early 2025, StrideUp launched its buy-to-let products, marking the introduction of a new offering designed for those looking to build a property portfolio in a faith-aligned way.

The launch marked an important expansion of StrideUp’s product range, supporting a wider set of customer needs while staying true to our values-led approach to property finance.

Growing our team

2025 was also a year of growth for the StrideUp team.

As the business expanded, we welcomed new colleagues across the company, strengthening how we support customers and partners across the business.

This year saw:

• New capabilities added to support delivery, governance and growth
• Internal progression and role changes across teams
• Continued investment in professional development and learning
• A growing focus on collaboration and how we work together as a team

Alongside team growth, we also moved into a new office space that better embodies who we are today and supports our future growth.

We’re grateful to everyone who has contributed to StrideUp’s journey this year. Every role matters, and it’s the collective effort of the team that enables the progress we’ve made.

Stronger together: Our 2025 partners

While 2025 saw continued growth internally, it was also a year of strengthening valuable connections with the wider community.

Throughout the year, we hosted, attended and sponsored events and workshops across the UK, meeting people face to face and contributing to conversations around halal finance, innovation and ethical progress.

We’re grateful to all our partners and collaborators who share our commitment to values-aligned finance and community empowerment, and we look forward to building on these relationships in the year ahead.

Building our community

Across our website and social channels, more than 30,000 new people joined the StrideUp community in 2025.

Our digital channels have continued to grow as thriving spaces for conversation, learning and connection, helping more people explore halal finance and stay engaged with developments across the sector.

You can follow our journey on:

• LinkedIn
• Instagram
• YouTube
• TikTok

Trusted by our customers 

Throughout 2025, customer feedback continued to play an crucial role in shaping how we improve our services and tools, reflecting the care and commitment of teams across the business.

StrideUp is rated Excellent on Trustpilot.

Read what customers say about us.

A fresh new look

As the year came to a close, we unveiled our new website and brand identity.

The updated site introduces clearer product information, improved navigation and new tools, including calculators that help users explore their options.

Feedback highlighted a cleaner, more modern experience that makes it easier to understand what StrideUp offers and how halal home finance works.

Here’s a glimpse into what people have said:

“Much neater and easier to navigate – really fresh looking.”

“Wow this is great. Looks clean and easy to understand what StrideUp does.”

“The new website looks cleaner, more modern and simpler to navigate.”

“StrideUp is an approachable inclusive finance solution for Muslims looking to put their faith first, with a modern and approachable feel.”

“It definitely out performs what we’ve seen in the Islamic finance space BY FAR – you’ve created such a sick balance between making something that competes against bigger players in the space but feels Muslim enough to be inclusive but not exclusive.”

View our branding update

Looking ahead

As we close out 2025, we do so with on strong foundations, with a growing team, and a renewed drive to keep building beyond what exists today.

We’re grateful to our customers, partners, community and team for the trust they place in us. Looking ahead to 2026, we remain focused on doing the work that matters, pushing Islamic finance forward, and continuing to build something better, together.

Bring on 2026 🚀