StrideUp strengthens leadership team following continued growth and market momentum

StrideUp, the UK’s award-winning halal home finance provider, has announced a series of senior promotions as the business continues its strong year-on-year growth, expanding its product offering and building on recent market recognition.

As part of the changes, Rizwan Ali has been appointed Director of Sales & Marketing, reflecting his significant contribution to StrideUp’s commercial growth and market reach.

Since joining the business, Rizwan has played a key role in building the sales function, scaling sales performance, strengthening intermediary relationships, improving customer reach and helping position StrideUp as a recognised choice in the halal finance space.

Joining him in the expanded leadership structure is Adeel Ali, being promoted from HPP Direct Sales Manager to Senior Sales Manager. Adeel has been instrumental in driving frontline sales performance, supporting customers through their homeownership journeys and helping build a high-performing, customer-focused culture.

With decades of combined experience in Islamic finance, they have helped establish StrideUp, including the development of direct and intermediary channels, while supporting the growth of a strong customer-focused sales culture.

Their work has contributed to the business achieving continued momentum, increasing industry recognition and building the foundations for future product expansion, including the development of Buy-to-Let and other offerings in the years ahead.

Rizwan Ali said:

“It’s been a privilege to help build StrideUp’s customer-centric sales culture and be part of its journey from the early stages through to where it is today. We’re focused on continuing to strengthen our relationships, improve access to ethical finance and support the next phase of product growth.”

Sakeeb Zaman, CEO of StrideUp, added: “Rizwan and Adeel have been central to building the foundations of our commercial success. Their experience, leadership and commitment to doing things the right way have helped shape the culture and direction of our sales vertical, and we’re excited for what comes next.”